Recently, the Ministry of Ecology and Environment and other seven departments issued the "Implementation Plan for Reducing Pollution and Carbon Synergies", advocating a simple and moderate, green and low-carbon, civilized and healthy lifestyle, and reducing pollutants and carbon emissions at the source. Expand the supply and consumption of green and low-carbon products, accelerate the establishment of a unified green product certification and labeling system, and improve the promotion mechanism of green products. Promote green packaging, promote packaging printing reduction, reduce printing area and color types.
For daily FMCG products, a large number of packaging bottles, bags, hoses, color boxes, cartons and other packaging materials need to be used every year, and most product packaging is thrown away, so it will consume a lot of plastic, pulp and other resources. In order to reduce carbon emissions and save resources, consumer goods companies are making packaging more "green".
At present, some consumer goods companies are replacing hard-to-degrade plastics with materials that are easier to recycle. It is understood that Old Spice&Secret has launched all-paper, zero-plastic antiperspirant packaging. The paper packaging is made of recycled paper and uses a "push-pull" design to replace the canning design, which can replace a variety of packaging materials such as plastic. If 10% of the current packaging of antiperspirant products were replaced with recycled paper or other recyclable materials, more than 6,800 tons of plastic waste could be reduced each year. In addition, the Plant Sense Philosophy's "Wild Little Green Bottle" replaces the original plastic packaging with a new aluminum bottle, reducing the use of plastic by more than 60%. The upgrade of OLAY from non-recyclable plastic bottles to recyclable glass bottles reduced plastic use by about 106 tons (equivalent to 8 million 500mL mineral water bottles) in just one year. P&g's razor packaging has also begun to use paper lining to replace the original plastic lining.
After scientific calculation, subtraction on packaging and instructions effectively saves resources and costs, and has also become the direction of energy conservation and consumption reduction for daily chemical enterprises. According to the relevant person of the P&G Meishang business division, in the packaging, they optimize the middle layer weight of the carton by accurately calculating the load, reducing the use of 21 tons of cardboard every year. In addition, in the process of product transportation, the use of recyclable turnover boxes to transport packaging materials, reducing the annual scrap of 30,000 cartons, saving 15 tons of cardboard. It is understood that the OLAY big red bottle product manual is no longer paper, consumers can get the manual information by scanning the QR code. Due to the use of electronic instructions, 7.7 million pieces of paper are used less each year, saving 38.5 tons of cardboard.
The recycling of logistics packaging boxes is the link of the transformation of daily FMCG enterprises. Because the recycling of logistics packaging boxes involves upstream suppliers and downstream sellers, only the whole chain can achieve recycling, energy saving and consumption reduction. It is understood that P&G has developed and designed reusable circular packaging boxes suitable for FMCG, and actively promoted the network construction of recycling with upstream suppliers. At the same time, the joint e-commerce platform to complete the construction of FMCG closed-loop recycling network. According to reports, as of June 2020, P&G has listed 120,000 recycling box products, and it is expected to expand to more than 3 million recycling boxes in multiple categories in the next 12 months, which is equivalent to reducing more than 3 million cartons and reducing the use of more than 1,000 tons of paper every year.
E-commerce channel packaging innovation is also an important way to continuously reduce consumption and emissions. Some companies develop "green" e-commerce channel packaging according to the needs of their own products. For example, "air capsule" has applied for 12 global patents and obtained China's "double easy certification" (plastic products are easy to recycle and easy to regenerate). By inflating the package, the "air capsule" saves packaging materials, reduces the weight of the package, and reduces the vibration of the item during the mail process, achieving material conservation, ensuring the safety of the item and reducing energy consumption.
Daily chemical FMCG enterprises in the continuous improvement of packaging at the same time, but also continue to call on consumers to take environmental action together to achieve energy saving and emission reduction. Xu Min, Chairman and CEO of P&G Greater China, said: "A single thread does not make a thread, and a single tree does not make a forest. P&g looks forward to working with more partners to build a new pattern of sustainable production and consumption. At the same time, in a rapidly changing global environment, we will always keep the consumer at the center and make sustainability a core competitive advantage."
It is understood that many companies have integrated the concept of sustainable development into the offline shopping experience. From the end of March to June this year, P&G, together with Jingdong Home, Yonghui, Walmart, RT-Mart, China Resources Vanguard, Wumart six partners, launched the "Environmental hero, the earth's big difference" activity in the country, to encourage and invite children and their families to participate in the offline "understanding of energy-saving signs, empty bottle recycling, waste into treasure" series of environmental protection activities. Through the children's environmental behavior to promote the whole family to participate in environmental protection, so that sustainable lifestyle into thousands of households.
April 10, 2024
