(A) Mono Carton Packing
Two-sided wrapped folding cartons
The shape change of the carton needs to be matched with the decorating design to highlight its practical features. It is usually used to package cosmetic makeup products such as powder, eye shadow box, makeup box and so on. The carton structure development, molding process and appearance after molding as shown in Figure 1.
Rectangular fold folding carton
The feature of this carton is that it can be well suited for surface decoration design. Both the printed brochures and the exquisite pictures can better play the role of propagating the contents. Can be used to package different types of cosmetics, such as: powder, perfume, cream and so on. The carton structure development diagram, the molding process and the appearance after molding are shown in FIG. 2 .
Bird folding cartons
This was inspired by the changes in the packaging of certain foreign books. Mainly used for packaging all kinds of cosmetics, carton structure development, molding process and appearance after molding shown in Figure 3.
(b) Cartons collection packaging
Collection packaging can also be called combination packaging. It is a series of packaging of the same brand, different functions of cosmetics, in order to facilitate the consumer's purchase, while making the overall price lower than the total price of a single purchase. Larger containers are generally used, collectively packaged, and sold as a unit of sales.
All kinds of cosmetics are packaged in Gift Boxes, which can increase the valuable quality and sales force of goods. Plus the successful decor design enhances its visual impact. The example shown in FIG. 4 is one of the more typical folding carton. The sub-grid design in the structure can be flexibly adjusted according to the quantity and shape of the contents.
Four sets of folding cartons
This structural carton is mainly used for the wholesale packaging of cosmetics. It can also be applied as a set of gift wrappings after decorating or adding an auxiliary structure. Usually, the structural carton is a fixed paste type type. There are many variations. According to the different requirements of the structure, the sealing structure of the carton can be changed, and the carton can be designed as a plate-shaped structure as shown in FIG. 5 .
The above discussion is only a limited number of examples in cosmetic packaging applications. In addition to these rectangular exterior structures, various shaped trays for cosmetic gift wrapping have gradually emerged, which will not be described here.
Cosmetic packaging trend
Looking at these circumstances of cosmetic packaging, combined with the development trend of cosmetics and its packaging, modern cosmetics packaging in the choice of packaging materials and containers, packaging container structure design and packaging container decoration design, etc., have the following characteristics:
(1) The application range of plastic materials and composite materials in cosmetic packaging is getting larger and larger, and the design of plastic bottles tends to be diversified. The use of glass bottles is limited.
(2) Variety of packaging container specifications (to meet different levels of consumption).
(3) Serialization of cosmetic packaging design, and more and more adapt to the needs of personalized development.
(4) Some cosmetics are packaged in spray packages to facilitate consumer use.
Cosmetic packaging strategy
At present, most high-end cosmetics market in China is dominated by international brands, and Chinese local brands can only struggle in the middle and low-end markets. There are many reasons for this, but the defects in packaging design are also obvious. Most of the international brands have formed their own traditions in packaging design. No matter if they are shapes or colors, they have formed a complete set of models. However, the product design in our country is very random and the products lack the inertia. Appropriate packaging can not only enhance the visual impact of the product to attract consumers, but also can reflect the brand's taste incisively and vividly. Therefore, packaging as the “outerwear” of products must not only have the function of embodying and protecting products, but also must be used to attract purchases and guide consumption.
