Gift Box moon cake is fully listed and does not spell luxury
There is still one month from the Mid-Autumn Festival. After the bulk of moon cakes, the moon cakes in the gift box have begun to be listed. This year's mooncakes are a bit of a personality. In the past few years, everyone is more luxurious than everyone else. But this year, every family wants to have a higher level of creativity. Whether fillings, packaging, or styling, they all want to be unique.
Moon cakes have been listed on the market as early as a month ago. In some supermarkets and pastry shops in the urban areas, bulk moon cakes have appeared. However, the appearance of moon cakes in
Gift Boxes is the most recent thing. Yesterday, I found in supermarkets in urban areas that mooncakes in gift boxes had been placed on the most prominent display stage. The real atmosphere of the Mid-Autumn Festival was also officially created along with their appearance.
The author saw that compared to previous years, this year's mooncakes are relatively simple. No matter whether it is packaging or price, most of them go on parity routes. Although there are no shortage of six or seven hundred gift boxes, most of the prices are in one or two hundred dollars. Even less than a hundred dollars.
However, despite the large-scale listing of gift moon cakes, most of the people’s attitudes at the moment are simply not to buy. In this regard, the industry said that, after all, there is still a month away from the Mid-Autumn Festival, the current purchase of moon cakes are mainly based on their own early adopters, so it is still the bulk of the moon cake sold hot. “At present, we have to sell more than 50 kilograms of bulk moon cakes each day,” said the person in charge of Wal-Mart’s supermarkets. “The launch of moon cakes for gift boxes generally has to wait until 7 to 10 days before the Mid-Autumn Festival.”
Moon cake design tricks this time, a so-called "ass" moon cake is very hot on the Internet. It is said that in English, the buttocks are shown to people, called "moon", but also the meaning of the moon. Therefore, a seven-year-old Chinese cake shop in Hong Kong designed this mooncake series called crossover in this novel and funny way to attract eyeballs. The author sees that there are four moon cakes in this set. The box surface is not marked with the inner style. It is randomly drawn. There are ass but there are also jeans that are half off.
Of course, this author's moon cake author did not find in the Jinhua market, but looking at all kinds of moon cakes currently on the market, it is indeed possible to see the consensus of major moon cake makers to "grab the market with creativity." This point, the light can be seen from the use of materials.
The author sees that this year's mooncakes are full of tricks. Light on the fillings uses corn, lemon, chocolate, mustard, salmon, chive, truffle, foie gras, Taiwanese stewed pork, and roses. The author roughly counted and discovered more than 30 new varieties. In addition, this year’s moon cakes have also been painstakingly applied to the crusts. The ice skins that have been in existence for several years are not to say that this year’s mooncake manufacturers have also launched the Taoshan skin, bamboo charcoal skin, grain cereals, and buckwheat skin creatively this year. , corn bran, peanut skin, etc.
In addition, mooncake makers have also emphasized creativity by emphasizing luxury in mooncake packaging. For example, moon cakes launched at the World Trade Center Hotel this year emphasizes the concept of DIY on the packaging box. The moon cake box is designed as a frame that can be hung up and down. People who receive moon cakes can use it to place photographs and send moon cakes. Customized greetings can be placed inside. Some online sellers also printed words like “dad” and “mom” on mooncakes to reflect the uniqueness of the product.
Insiders say that mooncake innovation is also a means of sales breakthroughs. According to reports, in recent years, the moon cake market is very competitive, but the market demand is gradually narrowing, especially the moon cake gift box, showing a downward trend almost every year, so we need to rely on continuous innovation to win in the competition.
About Liyang :
Specialised in different kind of Paper Gift Box packaging, mooncake box, Chocolate Box, macaron box, candy box, Cookie Box, Food Box and so on.
August 20, 2020
There is still one month from the Mid-Autumn Festival. After the bulk of moon cakes, the moon cakes in the gift box have begun to be listed. This year's mooncakes are a bit of a personality. In the past few years, everyone is more luxurious than everyone else. But this year, every family wants to have a higher level of creativity. Whether fillings, packaging, or styling, they all want to be unique. 
