Home> Industry Information> Iceland continues to reduce plastic footprint with series of plastic pack cuts

Iceland continues to reduce plastic footprint with series of plastic pack cuts

October 14, 2021

The nine products will see either plastic-free of heavily reduced packaging replace the current packaging, resulting in a reduction of plastic of 36.6 tonnes.

Frozen vegetables and herbs including garlic, coriander, ginger and chilli will now be packaged in cartons. Iceland’s Soured Cream & Chive Dip and Sweet Chilli Houmous are now packaged in paperboard pots and the supermarket’s frozen 25pk Chicken Dippers and Chicken Popsters are packaged in first to market innovative paper laminate bags.

Iceland’s frozen Easy Peel Wild Red Shrimp will be completely free from plastic with a coated Paper Bag replacing the old packaging, a truly ground breaking innovation for frozen food.

The new packaging will be trialled in 115 Iceland stores across Cheshire, North Wales and the West Midlands.

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