International Women’s Day 2022 | Pro Carton talks to female leaders in packaging

The interviews, conducted with three prominent female figures in the cartonboard industry – multi-award-winning packaging designer and lecturer, Susanne Lippitsch, head of creative at Alexir Packaging Claire Summersby, and newly appointed team lead marketing communication, MM Group, Alexandra Moser – all focus on the importance of celebrating women in the traditionally male-dominated industry, while offering suggestions on how the industry could attract more female representation.

As an award-winning packaging designer and lecturer, Susanne Lippitsch spoke about her path into the industry, and early recognition in the Pro Carton European Carton Excellence Awards which she later joined as a jury member. She spoke about the role of packaging and why she loves working in the industry, saying: “Packaging is not only indispensable wrapping for products, it protects and sells products. Packaging tells stories, makes people’s lives easier and makes them smile in the best case. Each of my packaging developments has let me dive into new worlds and I always learn new things – it’s the variety I love.”