Luxury Goods Manufacturers Are Looking For Value And Cost-Effectiveness

Undoubtedly, luxury goods manufacturers are looking for value and cost-effectiveness from their packaging, but this cannot be at the expense of brand image and on-shelf impact and appeal.

Sumptuous soft-touch varnish, opulent gold foiling, elegantly-folded designs – the specifics of what these details should be depend on the brand and product in question, Packaging suppliers are having to walk a tightrope between making a pack cost-effective and adding the bells and whistles required .The focus for luxury packaging suppliers is to deliver these as cost-effectively as possible with an emphasis on sustainability throughout the design and manufacturing process .

While luxury consumers are becoming more discerning about what they spend their money on, their desire to spend that money hasn`t changed. Not only are they willing to spend on luxurious, premium packaging, that sense of luxury is the very thing that could be the differentiator in a customer`s purchasing decision.