What Are The Packaging Box Design Trends?

Color control of design

Packaging box design color skills should be from the following points of attention: first, color and packaging reference relationship; The second is the contrast between color and color itself. These two points are the key to the use of color.

No.1: Taking care of oneself

So, as a color and packaging of the reference relationship from where to start? Mainly through the outer packaging color can reveal or reflect the inner packaging items. Make people look at the outer package can basically perceive or associate with the inner package. I have addressed this issue many times in the past, but if we can walk into a store and take a look, many products fail to show this kind of reference. It prevents consumers from thinking about what the package is from the outside. Of course, also on the product sales can not play a positive promotional role. The color of the normal external packaging should be different degrees to grasp so the same characteristics;

(1) From the industry progress, food packaging class normal color of its main color goose yellow, pink to express so give a person with a sense of warmth and closeness. Of course, tea, with a lot of green, drink, with green and blue many, wine, cakes with a lot of red, children's food with a lot of rose, daily cosmetics normal color of the main color to rose, pink and white, light green, light blue, dark coffee color, to highlight the warm and elegant mood, Clothes, shoes and hats are mostly dark green, dark blue, coffee or gray, to highlight the calm and elegant aesthetic feeling.

From the performance characteristics, as far as food is concerned, cakes and snacks are often gold and light yellow to give people the impression of fragrance; Tea, beer and other drinks are often red or green, symbolizing the richness and aroma of tea; Tomato juice, apple juice more red, concentrated to indicate the natural properties of the item. Although some packages do not use the color similar to the commodity properties as mentioned above from the main tone, but look carefully if the design of the package is written by experts, then there must be the symbol of the brush color block, color dot, color line or the concentrated content highlighted by the color in the picture of its outer package. This is supposed to be a piece of work for everyone. Some clothing packaging and some makeup packaging, even some wine packaging can be found a lot of examples.
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