Enterprise product packaging, as far as possible not imitation, not with other packaging, and the use of new materials, new technology, new patterns, new shapes, to give consumers a new feeling. If the use of renewable and degradable materials made of packaging is more popular, on the one hand, it is convenient for consumers, but also in line with the trend of environmental protection, for the enterprise to establish a good image. Convenient packaging strategy. Enterprises in the design, purchase of product packaging, to consider everywhere to bring consumers to buy, carry, use, storage and other aspects of convenience. For the convenience of consumers to buy, enterprises will be different styles, uses, tastes of products, a variety of packaging or combination of packaging.
Cheap packaging strategy. This packaging strategy is that enterprises use low-cost, simple structure of packaging, usually used for a large number of daily necessities. Such as general clothing, shoes and socks, edible salt, monosodium glutamate, decocted Chinese medicine, bags of fresh milk, etc. Of course, enterprises adopt this packaging strategy, not because of low consumer requirements and arbitrary purchase, but should consider its applicable, economical characteristics.
Series packaging strategy. The difference between this kind of package and series package is that series package is the same kind of goods and complete package is different. For example, travel supplies box, makeup box, the four treasures of the traditional study - pen, ink, paper inkstone, etc., belong to the complete package.
Similar to the packaging strategy. Sometimes also known as family packaging, the products produced by the same enterprise adopt the same pattern, similar color and common characteristics in the packaging shape, especially the repeated appearance of the CI image of the enterprise, forming a visual set, which can not only save the cost of packaging design, but also deepen the impression of users on this kind of goods.
Change the packaging strategy. That is, to replace the original packaging with a new one. Generally speaking, the packaging used by an enterprise or a retailer should be relatively fixed, but when the following three situations occur, the enterprise should adopt a change of packaging strategy:
(1) There is something wrong with the quality of this product, and consumers have formed a bad impression on it;
(2) The product quality of the enterprise is acceptable, but there are many competitors of similar products, and the original packaging is not conducive to the sales situation of the product;
(3) The sales of the product is OK, but the cost is too high because the packaging has been used for too long. The cost reduction will make consumers feel stale.
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