(4) The simple contrast of color use. We can see the uniform "100"
On the package of instant noodles, the bottom half is the real pattern of instant noodles, while on the top of the picture is the whole clean big green and red color, and then the word "100" is very conspicuous. Look at the cover of the 66 issue of Packaging World magazine (also known as the
Book packaging). With a large area of straw material photos, it is very complicated, even the packaging world four words also complicated into, but the center of the picture, showing a clean round blank. It says "This magazine will be expanded in 2000" and "You are welcome to subscribe at your local post office". Simple and simple, yet ingenious and independent, the magazine's most important message was conveyed. The author has also seen a kind of dumpling bag and a kind of seasoning bag in the store. The whole picture uses green, black and * pigments and interweave each other in a picture, that is, to show the trademark is forced to show the name, but also want to show the accompanying pattern. The result is that the large area of complex design does not have any practical significance. However, the above mentioned subject should be watered down and drowned out, resulting in a feeling of depression and irritability in people's psychology, which naturally affects the sales.
(5) The contrast of elegance in the use of color is mainly to highlight the vulgar words and contrast its elegance. And this vulgar way of expression, is to use color "dirty" chaos and disorder (in fact, originality, some Western oil painting is very about this kind of expression -- modern abstract art). This kind of composition either symbolically reveals the theme or serves to "set off lotus flowers" for the theme.
Make it a little red among the flowers. As in a packaging picture, it looks as if a jumble of colors has been thrown on to it. Then quietly or subtly spot the theme of the pattern. It's a very interesting thing. In addition to abnormal packaging, we even try this in the binding of books, posters on advertisements, propaganda pictures, and leisure programs on TV.
(6) Contrast of color use. This contrast is essentially the contrast effect formed by the different pigments themselves. This contrast effect is usually expressed in the following ways: the contrast of light and shade (or called the contrast of Yin and Yang), like the Chinese easy light map; Cold and warm contrast, such as the contrast of red and blue; The contrast of movement and movement, such as the contrast between the quiet and elegant background and the lively and disorderly pattern text; the contrast between the light and heavy, such as the contrast between the deep and light pigment and so on.
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