What Should We Pay Attention to When Designing Packaging Box?

Packaging box design color skills should be from the following points of attention: first, color and packaging reference relationship; The second is the contrast between color and color itself. These two points are the key to the use of color.

() Comparative relationship
Again, the contrast between color and color. This is a lot of commodity packaging is the most easy to show but very difficult to grasp the thing. In the design from the master, the wound effect of packaging is Yangchun snow, on the contrary, is the lower Liba. There is a popular saying in Chinese calligraphy and painting, which is called impenetrable and sparse. It's actually a contrast. In packaging design, this contrast is very obvious and very common. The so-called contrast, generally have the following aspects of the contrast: that is, the color use of the depth of contrast, color use of light contrast, color point face ratio, color use of simple contrast, color use of elegant contrast, color use contrast and so on.
(1) The contrast of the shades of color used.
This in the present packaging design color appears the most frequently, the most widely used range. In many graphic design (refers to poster, hanging picture class or situation binding class) very common. The so-called contrast of shades should refer to the two colors in the design color skillfully appear on a screen at the same time, and produce a more coordinated perspective effect. Usually used such as a large area of light paving, and on it with dark composition, such as light yellow paving, with coffee to composition, or the use of light yellow or white pattern lines in the coffee color block; Also use light green paving; Dark green composition; A pink bottom; A bright red composition; A light grey floor; Soapy black composition, etc. These are the shades of color used contrast, with this form in the packaging design we can be in some cosmetics packaging or some western wine packaging, especially the wine packaging in Western Europe is the most common. Chinese Changyu wine and Shuanghui style sausage and CJ meat packaging are mostly expressed in this form. This form of packaging is also common in Japan, South Korea and Taiwan. It shows the visual effect is bright, simple, gentle, simple and elegant.
(2) The contrast of the light and weight of color use (or the contrast of depth and light), which is also one of the important reproduction techniques in the use of packaging color. This kind of light and heavy contrast is often used to set off the dignified and deep theme pattern on the light and elegant background color, or in the dignified and deep theme pattern (mostly color block pattern). Show light and elegant packaging theme and name, as well as trademarks or advertising language. In turn, there is also a large area of heavy and deep pigment paving. Another light and elegant tone or focus on a certain color block or overall decoration of some grain case. In this light and heavy contrast, general pigments have coordinated color contrast and cold and warm color contrast, coordinated color contrast is often light green to dark green; Light to dark coffee; Pink to red, and the contrast between warm and cold color is mostly black and white, red and blue.
(3) Color use point face ratio (or size contrast) This contrast, mainly in the design process of a packaging picture, the use of pigments from a center or focal point to the overall picture contrast, that is, between a small range and a large range of pictures. In daily life, especially in washing cosmetics, we can see that on the packaging box of a product, the whole area is clean. In the middle, there is a very obvious heavy color square (or elliptical or circular), and then the theme of the brand and name of the packaging content is reflected from the picture of this small square. This is the combination of points and surfaces, and the contrast between large and small, occasionally from the point to the gradual transition of contrast.

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