What's The Solutions Rebrands With New NPD & Growth Strategy Focus

The re-brand comes amidst a new phase of growth for the business which appointed a new chief executive – Rienk Jan van der Kooi – in March and announced an €11m investment for a new line of packaging solutions earlier this year.

The company has five board mills, 12 product converters and 1,500 employees, and the new Solidus brand said it has set out a growth and market expansion strategy. In 2022, the business produced 375,000 tons of solid board, of which nearly 99% was produced out of recovered paper.

Solidus has recently launched Futurline®, a range of retail ready packaging solutions, including skin packaging, MAP (Modified Atmosphere Packaging) and punnets which are already being rolled out across Benelux, France, Germany, Poland, the United Kingdom and Spain backed by an €11m investment. The company also identifies opportunities for Futurline® in the Middle East and Africa as food companies in those regions look for more sustainable packaging solutions.

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